Vision

To wipe out the stigma of dementia.

Mission

To facilitate the frank conversations about dementia necessary to create change — conversations within and between the segments of society affected directly and indirectly by dementia.

In My World

In My WorldIn My World: Short Stories About Familiar People and Places is an activity for a person in the middle-to-late stages of dementia to enjoy with a reading partner or on their own.
Click here to learn more, buy the book, and download the FREE guide.

Visit Our Bookstore

Books by people with dementia, books for care partners, innovative topics, books for children, and more.
Visit the Mindset Bookstore.